Ecommerce-Awesome
Awesome E-commerce
List of popular marketing tools and add-ons which are used by e-commerce stores.
🧵 Social Media
- Hootsuite – manage and schedule posts across multiple social platforms.
- Tweetdeck – real-time Twitter management dashboard.
- Buffer – post planning with performance analytics.
- Bit.ly – URL shortening and click tracking.
- SproutSocial – social media publishing and engagement analytics.
- Agorapulse – social inbox and reporting for teams.
- Sprinklr – enterprise customer experience & social marketing.
- Dlvr.it – automated content distribution to social channels.
- Mention – real-time brand mention monitoring across web and networks.
- Cyfe – all-in-one business dashboard including social stats.
📧 Email Marketing
- Klaviyo – email & SMS automation tailored for e-commerce.
- Omnisend – omnichannel campaigns: email, SMS, and web push.
- ActiveCampaign – CRM integrated with email workflows.
- Brevo (Sendinblue) – EU-friendly email/SMS marketing.
- Sender – generous free tier for email campaigns.
- SendGrid – transactional and marketing email service.
- MailChimp – popular email marketing and automation.
- Campaign Monitor – drag-and-drop email creation.
- Bronto – email marketing for larger retailers.
- Mailjet – collaborative email editor with API.
- Betaout – e-commerce focused email automation.
- Hiver – email sharing and collaboration in Gmail.
- Good Email Copy – inspiration for high-converting emails.
🧑💻 Customer Support
- Zendesk - A cloud-based help desk solution offering ticketing, self-service, and customer support features, ideal for scalable support teams.
- Desk - User-friendly customer support platform focusing on ticketing and workflow automation for small to medium businesses.
- Helpscout - Email-based help desk software that feels like a shared inbox, with collaboration tools and knowledge base integration.
- Intercom - A customer messaging platform combining live chat, bots, email campaigns, and help desk tools in one.
- HappyFox - A comprehensive help desk help desk software with ticketing, asset management, automation, and reporting.
💬 Live Chat
- Zopim - Real-time chat widget that integrates with Zendesk for live engagement and visitor tracking.
- LiveChat - Customizable live chat solution with proactive chat invitations, analytics, and multi-platform support.
- BoldChat - Live chat platform with advanced routing, analytics, and integration with CRM systems.
- Olark - Lightweight live chat widget offering real-time support, visitor insights, and simple customization.
- LivePerson - AI-powered messaging platform for engaging customers at scale through chatbots and live agents.
- Live2Support - Feature-rich live chat with multi-language support, co-browsing, and offline messaging.
- Tagove - Live chat and video chat solution with features like screen sharing and annotations.
- SnapEngage - Live chat tool offering HIPAA compliance, Salesforce integration, and proactive chat routing.
📢 Advertising
- Google Ads - The primary online advertising platform for search, display, shopping, video, and app campaigns.
- Meta Ads - Advertising suite for Facebook and Instagram offering advanced audience targeting and analytics.
- Instagram Ads - Visual-first ad platform on Instagram supporting photo, video, Stories, and shopping ads.
- AdRoll - Retargeting and prospecting advertising platform across display, social, and email channels.
- Qwaya - Facebook and Instagram ad manager with scheduling, A/B testing, and bulk editing tools.
- Shoutlet (Spredfast) - Social advertising and content management platform integrated with enterprise social media solutions.
🤖 AI Marketing & Automation
- Google Performance Max - AI-driven ad campaigns that optimize across Google’s channels using automated targeting and bidding.
- Meta Advantage+ - AI-powered advertising campaigns on Facebook and Instagram with automated delivery and creative optimization.
- Adobe AI Agents - Intelligent agents within Adobe Experience Cloud to automate personalization, content, and campaign workflows.
- Neuronwriter - AI content optimization tool that analyzes top-ranking pages to improve on-page SEO and readability.
- Autoblogging.ai - AI-based blogging assistant that generates SEO-friendly posts and handles publishing workflows.
- Snov.io - Outreach automation platform for cold email campaigns, lead generation, and CRM integration.
- Midjourney – AI image-generation platform for creating marketing visuals, graphics, and creative inspiration.
👥 Referrals
- ReferralCandy - Marketing automation platform for referral programs and incentivizing customer word‑of‑mouth referrals.
- Channable - Feed management and affiliate/referral automation tool for syncing product listings and tracking performance.
🎨 Design
- Canva - Drag‑and‑drop graphic design tool ideal for creating social posts, ads, presentations, and more.
- Pexels - Free stock photography and video library for use in content and design projects.
- Sketch App Resources - Curated site with UI kits, icons, and design assets for Sketch users.
- Sketch - Vector-based design app focused on UI, UX, and mobile app interfaces (macOS only).
- Code My UI - Inspiration gallery of modern UI/interaction snippets with code examples.
- Beautiful Stores - Showcase of attractive e‑commerce store designs to inspire layout and branding.
🔍 SEO
- SEMRush - All‑in‑one SEO suite for keyword research, competitor analysis, on‑page and backlink audits.
- Ahrefs - Comprehensive SEO toolkit with strong focus on backlink intelligence, keyword insights, and site audits.
- Moz - SEO software including keyword explorer, link research, rank tracking, and on‑page optimization.
- Google Trends - Tool for exploring trending search topics and seasonality for better content planning.
- Google Keyword Planner - Free keyword research tool provided by Google Ads for finding search volume and competition data.
- Lighthouse - Chrome extension and CLI tool for auditing website performance, accessibility, and SEO.
- SEO Site Checkup - Automated site health tool checking on‑page SEO, mobile usability, security, and more.
- Seomator - SEO audit tool evaluating on‑page SEO, technical SEO, and performance metrics.
- Open Site Explorer - Moz’s backlink analysis tool for exploring link profiles and domain authority.
⚡ AEO (Answer Engine Optimization)
- Google Structured Data - Google’s guidelines and testing tools for schema markup to enhance rich results.
- Bing Chat Submission - Interface for submitting websites and sitemaps directly to Bing’s indexing engine.
- AEO.dev – Analytics and tooling platform focused on optimizing content for AI voice assistants and chatbots.
🛍 E-commerce Platforms
- Shopify - Hosted e-commerce platform with drag-and-drop store builder, built-in payments, and a large app ecosystem. Ideal for fast setup and scalability.
- BigCommerce - Cloud-based platform for growing brands and enterprises, with strong SEO features, multi-channel integration, and advanced customization.
- WooCommerce - Open-source plugin for WordPress that turns any site into a full-featured online store. Highly customizable with thousands of extensions.
- Magento - Enterprise-grade e-commerce platform (now Adobe Commerce) with powerful features for large, complex stores. Requires more development effort.
- Squarespace - Website builder with built-in e-commerce, perfect for creators and small businesses who value aesthetics and simplicity.
- Wix - User-friendly website builder offering e-commerce functionality with templates, drag-and-drop design, and app integrations.
- Gumroad - Lightweight platform for creators to sell digital products, subscriptions, and memberships directly to fans.
- Storenvy - E-commerce marketplace and customizable storefronts for indie brands, makers, and artists.
- SendOwl - Tool to sell digital goods and services with secure delivery, subscriptions, and affiliate marketing tools.
- Cratejoy - Platform built for subscription box businesses, offering storefronts, order management, and analytics.
- Celery - Pre-order and crowdfunding platform for creators and startups to launch and manage early-stage product sales.
- 3dcart - All-in-one e-commerce solution with built-in marketing, SEO tools, and support for complex catalogs (now Shift4Shop).
- Snipcart - Developer-friendly shopping cart you can add to any website using HTML and JavaScript, great for JAMstack and static sites.
🔬 Competitive & User Research
- SurveyMonkey - Online survey platform for collecting customer feedback, conducting market research, and measuring satisfaction.
- Alexa Traffic Rank - (Service retired in 2022) Previously provided web traffic data and competitive analysis including site ranking and audience insights.
- MozBar - Free browser extension offering instant SEO metrics like domain authority, link data, and on-page analysis.
- SimilarWeb - Web analytics tool that provides traffic estimates, referral sources, and audience behavior across any website.
- TalkWalker - Social listening and analytics platform for tracking brand mentions, sentiment, and campaign performance.
- Google Alerts - Free tool for monitoring the web for new content on specific keywords, brands, or competitors.
- Keyhole - Real-time social media analytics tool that tracks hashtags, keywords, accounts, and campaign performance.
- User Report - Feedback and survey tool for gathering insights directly from website users, including NPS and custom polls.
- Newsblur - Personalized RSS reader that helps track industry news, competitor blogs, and curated content feeds.
🐦 X (formerly Twitter)
- Ritetag - Tool that suggests trending and high-performing hashtags in real time to improve tweet visibility.
- Tagboard - Aggregates and displays content from social media platforms, including X, based on hashtags or keywords.
- Trendsmap - Real-time map visualization of trending topics and hashtags on X by location.
- Crowdfire - Social media management tool for scheduling posts, tracking engagement, and growing followers on X and other platforms.
- Buffer - Popular social media scheduling and analytics tool that supports X along with Facebook, Instagram, and LinkedIn.
- SocialAppsHQ - Platform offering Facebook marketing tools like custom apps, contests, and page management to increase engagement and conversions.
- Crowdfire - Social media management tool supporting Facebook, helping with content scheduling, audience insights, and automated publishing.
- Buffer - Social media scheduler and analytics platform that enables managing posts, engagement, and performance on Facebook and other channels.
- Meta Business Suite - Official Meta platform for managing Facebook and Instagram pages, ads, content scheduling, and messaging in one unified dashboard.
- ManyChat - Messenger marketing automation tool to create chatbots for Facebook Messenger, ideal for lead generation, support, and e-commerce.
- Hootsuite - Comprehensive social media management platform for scheduling, monitoring, and analyzing content across Facebook and multiple other platforms.
- Agorapulse - Social media management tool for teams and agencies, with features for publishing, inbox management, listening, and detailed analytics on Facebook activity.
- Post Planner - Facebook-focused tool that helps plan and schedule posts, find viral content, and optimize posting times to increase reach and engagement.
📷 Instagram & Pinterest
- Liketoknow.it - Influencer-driven platform that allows users to shop directly from Instagram content using affiliate links and styled looks.
- IconoSquare - Advanced analytics and management tool for Instagram and Pinterest, including follower tracking, engagement metrics, and content planning.
- Link Big - Custom landing page tool to optimize Instagram bio links and drive traffic to multiple destinations from one link.
- Tailwind - Pinterest and Instagram scheduler with smart recommendations for optimal posting times and hashtag performance.
- Olapic - User-generated content platform that helps brands collect, curate, and publish customer photos and videos on Instagram and other channels.
- Curalate - Visual commerce platform that turns Instagram and Pinterest content into shoppable experiences to drive conversions.
- Later - Social media scheduler focused on Instagram, with a visual calendar, link-in-bio tools, and media library for planning content.
- Planoly - Visual Instagram planner and scheduler with drag-and-drop grid layout, analytics, and hashtag tools.
- Pallyy - Instagram-first scheduling and analytics platform with affordable plans, hashtag tools, comment management, and bio link pages.
- Linktree - Widely used tool to create a mobile-friendly landing page that hosts multiple links from your Instagram bio.
📊 Analytics
- Google Analytics - The most widely used web analytics platform that tracks website traffic, user behavior, conversions, and campaign performance in real-time.
- Adobe Marketing Cloud - Enterprise-level suite offering advanced analytics, customer journey insights, and personalized marketing experiences across channels.
- Kissmetrics - Customer-focused analytics tool that tracks user actions over time and helps identify retention drivers and conversion bottlenecks.
- Optimizely - Platform for A/B testing and experimentation that allows marketers to optimize user experiences based on real-time behavior data.
- Heap - Automatic event tracking tool that captures every user interaction without requiring manual tagging, enabling deep behavioral insights.
- Segment - Customer data platform that collects, cleans, and routes data to analytics and marketing tools for unified tracking and personalization.
- FullStory - Digital experience analytics platform that records and visualizes user sessions, highlighting friction points and opportunities to improve UX.
- Google URL Builder - Tool to generate UTM-tagged URLs for precise campaign tracking in Google Analytics.
📦 Fulfillment
- ShipStation - Web-based shipping software designed for e-commerce retailers, streamlining order fulfillment with automation, discounted shipping rates, and integrations.
- ShippingEasy - Easy-to-use shipping and inventory management solution that syncs with popular platforms like Shopify, Amazon, and WooCommerce.
- Shippo - Shipping API and dashboard for creating labels, comparing carriers, tracking packages, and managing international shipments.
- ShipWorks - Desktop-based shipping software for high-volume merchants, offering batch label printing, custom rules, and multi-carrier support.
- Shipwire - Cloud-based order fulfillment and logistics platform that integrates warehousing, shipping, and global distribution for brands and retailers.
- ShipLark - Order fulfillment software tailored for small and medium e-commerce businesses with QuickBooks integration and real-time shipping updates.
🧑🔧 Freelance & Productivity
- Bonsai - All-in-one freelance platform offering contract templates, time tracking, invoicing, project management, and tax support.
- Upwork - Global freelancing marketplace that connects businesses with independent professionals across a wide range of skills and services.
- Fiverr - Marketplace for freelance services where sellers offer predefined gigs in areas like design, writing, marketing, and tech.
- Toggl Track - Simple and powerful time tracking tool ideal for freelancers and teams, with detailed reporting and integrations.
- Notion - All-in-one productivity tool combining notes, docs, databases, and task boards—great for organizing freelance work.
- Clockify - Free time tracker and timesheet app for tracking work hours across projects and clients.
- Harvest - Time tracking and invoicing tool with team management features, ideal for freelancers and small agencies.
- Todoist - Task management app that helps freelancers plan daily goals, organize projects, and meet deadlines.
- Trello - Visual project management board using cards and lists for organizing freelance tasks, clients, and workflows.
- Freelancer - Another large freelance job marketplace with bidding system and milestone-based project management.
- HoneyBook - Clientflow platform for freelancers and creatives, streamlining proposals, contracts, payments, and scheduling.
- Indy - Productivity platform built for freelancers to manage proposals, contracts, tasks, and invoices in one place.
📱 Mobile Experience
- Shopgate - Mobile commerce platform that helps retailers build custom mobile apps and optimize mobile shopping experiences.
- Zuznow - Mobile engagement platform focused on personalized marketing, push notifications, and customer retention.
- MobiCart - Platform for creating mobile apps for e-commerce stores without coding, supporting multiple payment gateways and integrations.
- Localz - Location-based marketing and customer engagement platform to enhance mobile customer experiences in retail environments.
- Braze - Customer engagement platform for personalized mobile messaging via push notifications, email, and in-app messages.
- Leanplum - Mobile marketing platform offering A/B testing, push notifications, and app personalization to increase retention and revenue.
- Airship - Mobile engagement platform specializing in push notifications, in-app messaging, and automation to boost user engagement.
- OneSignal - Popular and easy-to-use push notification service for mobile and web apps, enabling personalized messaging at scale.
- Appsflyer - Mobile attribution and marketing analytics platform helping app marketers measure campaign performance and user behavior.
📝 Blogs & Content Marketing
- Unbounce - Blog and platform focused on conversion rate optimization, landing page best practices, and digital marketing strategies.
- Backlinko - Authoritative SEO blog by Brian Dean offering in-depth guides, case studies, and actionable tips on link building and content marketing.
- Convince & Convert - Digital marketing consultancy blog covering social media, content marketing, customer experience, and strategy.
- ConversionXL - Blog and training platform specializing in data-driven marketing, CRO, UX, and growth hacking.
- Feedly - RSS aggregator that helps marketers curate, monitor, and discover relevant industry content and blogs in one place.
- Scoop.it - Content curation platform enabling users to discover, collect, and share relevant content to engage audiences.
- ContentMarketer - Content marketing automation tool designed to help businesses distribute and promote their content efficiently.
- HubSpot Blog - Comprehensive inbound marketing and sales blog offering tips, trends, and strategies to grow businesses.
- Neil Patel Blog - SEO and digital marketing blog providing actionable advice, tools, and tutorials for improving online presence.
- Copyblogger - Blog dedicated to content writing, copywriting, and content marketing strategies to attract and engage audiences.
🛒 Checkout Optimization
- BuzzSumo - Content research platform that helps identify popular topics and influencers, useful for optimizing marketing strategies around checkout.
- Square - Payment processing and point-of-sale system offering seamless checkout solutions for online and offline retailers.
- Sumo - Suite of marketing tools focused on increasing website conversions, including email capture, social sharing, and cart abandonment recovery.
- Privy - Conversion optimization platform providing pop-ups, email marketing, and cart abandonment tools to boost checkout rates.
- ReConvert - Shopify app designed to increase average order value through optimized thank you pages and post-purchase upsells.
- CartHook - Checkout optimization platform offering one-click upsells and cart abandonment recovery to increase revenue.
- Checkout Boost - Provides upsells, cross-sells, and order bumps directly in the checkout process to maximize average order value.
- OneClickUpsell - Shopify app for adding post-purchase upsell funnels and boosting checkout conversion rates.
- Bolt - Fast and secure checkout solution that reduces friction and fraud with one-click checkout and instant fraud protection.
- Fast Checkout - Frictionless checkout platform with tokenized payments and seamless integrations for faster conversions.
⚙️ Website Optimization & SSL
- PageSpeed Insights - Google’s tool to analyze website performance and provide suggestions to improve page load speed on desktop and mobile.
- Google Mobile Friendly Test - Tool that checks if a website is optimized for mobile devices, ensuring usability and ranking benefits.
- Cloudflare - CDN and security provider offering DDoS protection, SSL certificates, and performance optimization for websites.
- Comodo - Provider of SSL certificates and website security solutions, including malware scanning and vulnerability assessments.
- GTmetrix - Website performance testing tool that offers detailed reports and actionable insights on speed and optimization.
- Pingdom - Website monitoring service focusing on uptime, performance, and user experience analysis.
- Sucuri - Website security platform offering malware detection, firewall protection, and performance optimization.
- Let’s Encrypt - Free, automated SSL certificate authority that provides trusted TLS certificates to secure websites.
- WebPageTest - Advanced website speed testing tool that measures load times and provides waterfall charts and optimization tips.
- NitroPack - All-in-one website performance optimization service including caching, image optimization, and CDN integration.
🌟 User Reviews
- PowerReviews - Platform that helps businesses collect, display, and analyze customer reviews to build trust and boost sales.
- Yotpo - Comprehensive user-generated content marketing platform including reviews, ratings, photos, and Q&A to increase conversion rates.
- Google My Business - Free tool for managing a business’s online presence on Google Search and Maps, including customer reviews and ratings.
- eRated - Review collection and reputation management platform focused on service industries like HVAC and home services.
- TurnTo - Customer review and user-generated content platform offering ratings, reviews, Q&A, and visual content to drive trust and engagement.
- Trustpilot - Global review platform where customers can share feedback and businesses can showcase verified reviews to improve reputation.
- Feefo - Trusted reviews and customer insights platform focused on authentic feedback collection to improve customer experience.
- Bazaarvoice - Enterprise-grade platform for collecting and displaying customer reviews, ratings, and Q&A to boost sales and loyalty.
📽️ Product Visibility
- Fits.me - Virtual fitting room solution that helps customers find the right size and fit for apparel, reducing returns and increasing satisfaction.
- Idomoo - Personalized video platform that creates dynamic, customized videos to boost product engagement and conversion.
- Webyclip - Interactive video platform that allows brands to create shoppable videos and rich media experiences to enhance product visibility.
- Sirv - Image hosting and optimization service that provides 360-degree spins, zoom, and fast-loading images to improve product presentation.
- 3dbin - 3D product visualization platform enabling interactive, high-quality 3D product models to increase customer engagement.
- Google Products Structured Data - Schema markup guidelines from Google that enable enhanced search result listings with rich product information to improve visibility.
- Threekit - 3D and augmented reality platform allowing brands to create customizable, interactive product visuals and configurators.
- Cylindo - 3D product visualization and AR platform designed to help furniture and home goods brands showcase products online.
- Zakeke - Product customizer and 3D configurator that enables shoppers to personalize products with live 3D previews.
- Augment - Augmented reality platform that lets retailers and brands showcase products in real-life environments to enhance buyer confidence.
- VNTANA - 3D commerce platform for streaming, sharing, and integrating 3D product experiences across websites and social media.